Brand design
REWE Brand Redesign & Strategy, 2018
Concept for Brand Direction, Positioning and Strategy. Typography and Brand Redesign for REWE in cooperation with the inhouse Team of REWE Markt Kreation.
Creative Direction for prototypes, typography concept, imagery, colors and basic design principles and brand architecture.
Colour refresh
New typography
New brand design, layout principle and typography
New Brand Look, final version
