Info

Work

Design and Strategy Pascal Schöning Das Studio Berlin Köln

Brand strategy & Direction

REWE Brand Redesign & Strategy, 2018

 

Concept for Brand Direction, Positioning and Strategy. Typography and Brand Redesign for REWE in cooperation with the inhouse Team of REWE Markt Kreation.

 

Creative Direction for prototypes, typography concept, imagery, colors and basic design principles and brand architecture.

 

www.rewe.de

 

Colour refresh

 

New typography

New brand design, layout principle and typography

New Brand Look